This Week in Review | Trump Signs Executive Order on Cryptocurrency; Binance Labs Renamed to Family Office
BlockBeats will curate key industry news from the past week (1/20-1/26) in this article and recommend in-depth articles to help readers better understand the market and industry trends.
Important News Recap
New U.S. President Trump Signs Cryptocurrency Executive Order: Outlines Regulatory Framework and Explores National Crypto Reserve
U.S. President Donald Trump officially signed the "Enhancing the Leadership of the United States in Digital Financial Technologies" crypto executive order on January 24. This executive action not only signifies the U.S. government's focus on the digital asset industry but also provides a clear policy framework for its future development. The executive order establishes the so-called President's Digital Asset Market Working Group, chaired by AI and cryptocurrency special advisor David Sacks, with other senior government members including the chairs of the U.S. Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC). The key contents of this executive order include:
· Clearly defining the regulatory framework for the crypto industry to responsibly support industry growth
· Exploring the establishment of a national digital asset reserve
· Prohibiting government agencies from issuing CBDCs
· Repealing Statement of Accounting Bulletin 121 that hinders institutions from holding cryptocurrency
Related Reading: "What Does Trump's First Cryptocurrency Executive Order Include?"
Trump Coin Effect: Several Celebrities, Including His Wife, Launch Tokens to Harvest Market Liquidity
Prior to his inauguration last weekend, following the issuance of his own namesake token, former President Trump's wife Melania also released her own namesake meme coin, MELANIA. However, replicating the wealth effect has proven to be difficult, as shortly after the token's launch, its market value briefly touched $100 billion before plummeting. Influenced by the presidential coin effect, several celebrities have successively launched their own tokens this week, only to exit post-"harvest," significantly impacting market liquidity. Related Reading: "Two Days Before Taking Office, Trump and His Wife Allegedly Pocketed $65 Billion from the Crypto World," "Time Magazine: Trump Coin - Has the Pandora's Box Been Opened?"
Trump Pardons Silk Road Founder Ross William After Taking Office, Who Was Previously Sentenced to Life Imprisonment Without Parole
On January 22, Trump tweeted that he had pardoned Silk Road founder Ross William Ulbricht and informed his mother. Ulbricht had previously been indicted in 2014 on charges of money laundering, computer intrusion, and conspiracy to traffic narcotics. In 2015, Ross was sentenced to double life imprisonment without the possibility of parole for 40 years. Ross William Ulbricht had been in prison for over 11 years before this pardon. Related reading: "On his first day in office, Trump released an 11-year veteran of the crypto community."
US Government Efficiency Department "DOGE" Website Goes Live, Showcasing Dogecoin-Themed Logo and Then Gets Removed
On January 21, the US Government Efficiency Department "DOGE" (Department of Government Efficiency) website went live, displaying the Dogecoin logo. On January 25, according to the official account, the logo previously containing Shiba Inu elements has now been removed.
Eric Trump Confirms US Domestic Crypto Projects Will Enjoy Zero Capital Gains Tax
On January 26, according to The Street, Eric Trump, son of Trump, recently confirmed that US domestic crypto projects such as XRP and HBAR will enjoy zero capital gains tax in the future, while non-US projects will face a 30% tax rate. Meanwhile, Senator Ted Cruz plans to challenge a controversial IRS rule using the "Congressional Review Act," which requires DeFi brokers to report user data and transaction revenue. Cruz believes that this rule hinders innovation, violates privacy, and increases the compliance burden on decentralized platforms.
Binance Labs Announces Rebranding to YZi Labs, Transforming into a Large Family Office
On January 23, Binance Labs announced a rebranding to YZi Labs. Ella Zhang has returned to YZi Labs as the head. Ella Zhang and CZ co-founded Binance Labs in 2018, with her serving as the inaugural head. In an interview, Ella Zhang stated that YZi Labs is a variation of the Binance co-founder's name and has now become a "pure family office investment tool." A spokesperson for YZi Labs noted that the company does not have a formal headquarters as its employees operate in a remote work setting.
Short Video Platform Vine Co-Founder Launches Token, Market Cap Hits $2 Billion in 4 Hours
On the morning of January 23, another rug pull emerged on the Solana blockchain – VINE. The token shares the same name as the short video platform Vine, which Twitter announced the closure of in 2016. In just 1 hour after launch, VINE's market cap exceeded $1 billion. As Vine's co-founder Rus Yusupov claimed the dev role in a post, the price of VINE skyrocketed, reaching a peak market cap of $2.4 billion. However, Vine's other co-founder Dom Hofmann stated in a post that the token has no relation to him, and he will not participate in meme coins.
It is reported that Vine is a short video platform similar to TikTok, allowing users to create up to 10-second video clips and share them on social networks. The platform was launched in June 2012 by its three co-founders Dom Hofmann, Rus Yusupov, and Colin Kroll (deceased); in October 2012, it was acquired by Twitter (now known as X), but Twitter announced the closure of Vine on October 27, 2016, as part of its restructuring plan.
On January 26, community developer Chris Park from X platform sought community feedback on "whether to integrate Vine into the X platform." Chris stated, "The dev team is very excited about it internally, but this is no small matter. Externally, we need to hear feedback from users. On a scale of 1 to 10, how valuable do you think this will be for X and our platform?" According to Chris Park's profile, he is part of the X development team. Chris Park is passionate about driving platform development, believing that high-quality users and content are key, and his tweets often share about X's new features and future plans, supporting the creator ecosystem. Related Read: "Founder Launches Token, Market Cap Hits $2 Billion, Musk's Short Video Platform Vine Makes a Comeback"
Ethereum Community Ecosystem Expresses Dissatisfaction with Foundation's Inaction, Collective Voice Calls for Swift Reform
As disappointment over ETH's weak performance in this cycle gradually accumulated and finally erupted, the calls for reforming the EF have grown louder. This week, the entire Ethereum community has been discussing the EF's leadership structure, personnel composition, operating model, and financial plans. Current EF Executive Director Aya Miyaguchi has been criticized by the community, and under heavy pressure, Vitalik had to publicly state his intention to "make a major change in the EF leadership structure." However, Vitalik also mentioned that only he can decide on the new EF leadership team, and continued community pressure will create a highly detrimental environment for attracting top talent. Related Read: "Leading Project Faces Collective 'Palace Intrigue', Community Anger Sweeps Ethereum Foundation Once Again"
4 SOL Spot ETFs Face First Decision Day on January 25, with Results Expected Next Week
On January 25, according to Bloomberg Terminal data, 4 institutions including VanEck, 21Shares, Canary, and Bitwise launched Solana Spot ETFs welcomed their first final deadline on January 25. This week, due to the busy schedule of the new and outgoing SEC leaders and members, the results may not be announced before Friday, and the SEC typically does not announce such decisions on Saturdays and Sundays. Therefore, the SEC may announce the specific results next week.
Solana On-Chain DEX Jupiter Exchange Acquires Majority Stake in Moonshot and Announces Multiple Developments
On January 26, after the open airdrop claim by Jupiter, several new developments were announced, causing a rise in JUP. Specific developments include:
- Launching the full-chain network Jupnet to aggregate all on-chain liquidity
- Launching the new community website jup.com, now open for user registration
- Collaborating with elizaOS to launch a $10 million MAGIC FUND to support AI OS developers
- Acquiring the Solana-based investment portfolio tracker Sonarwatch
- Releasing a new version of the trading interface and new features in Beta
- Acquiring a majority stake in Moonshot
Top Articles of the Week
"Trump's Coin Makes Chinese Investors Earn Billions, U.S. Crypto Community Splits"
Shortly before taking office, Trump launched his own cryptocurrency $TRUMP and quickly attracted global investors through a token collaboration with family member Melania. Although this action sparked widespread controversy within the crypto community and political circles, especially regarding the exploitation of the presidential position by the Trump family for personal gain, the short-term market volatility and massive profits generated still drew attention. Many Asian investors received substantial returns in the initial issuance, while U.S. retail investors were unable to enter in time due to operational delays. Trump's cryptocurrency behavior not only raised questions about his moral standards but also triggered internal division and opposition within the crypto community.
"Two Days Before Taking Office, Trump and His Wife Rake in $650 Billion from the Coin Circle"
Following Trump, his wife Melania also launched her own namesake meme coin "MELANIA," which has gained significant market heat with a trading volume surpassing 26 billion dollars and a market cap exceeding 100 billion dollars. Compared to Trump's namesake coin "TRUMP," MELANIA has different token distribution and unlocking rules, with the team's share only requiring a 30-day lockup period and a faster unlocking speed. Meanwhile, the Trump family's DeFi project WLFI completed its public sale, raising 3 billion dollars, and began purchasing ETH, leading to further market volatility. The community has engaged in various discussions regarding this cultural and tokenization phenomenon, with some considering meme coins mere speculative behavior, while others view them as a new form of IP monetization.
"U.S. Presidential Coin: An $800 Billion Crypto User Education Event"
Trump's "Presidential Coin" TRUMP saw a rapid surge in market cap post-launch, becoming a significant event in the crypto industry. This event highlighted the accelerating trend in the crypto space shifting from centralized exchanges (CEX) to decentralized exchanges (DEX). TRUMP's eruption also proved that in the crypto market, speed in discovery and decision-making is key to reaping benefits. Participants' awareness and positions determine the ultimate gains, while tools influence the speed of asset flow. Trump's coin issuance not only attracted a lot of attention but also propelled meme coins into a relatively equitable asset issuance method, profoundly impacting the future development of the crypto market.
"On His First Day in Office, Trump Granted Clemency to an 11-Year Crypto Inmate"
Trump has manipulated public sentiment through political means, and recently, he has brought substantial profits to himself and the interest groups behind him through coin issuance, despite facing criticism from the crypto industry. To appease dissatisfaction, Trump announced the pardon of Ross Ulbricht, the founder of the "Silk Road," fulfilling a campaign promise. This act, met with widespread support in the crypto community, came after Ross, arrested for operating an online darknet trading platform, was sentenced to double life imprisonment with no parole. Trump's pardon action was seen as a significant response to the crypto industry and provided a final opportunity to fight for Ross's freedom.
This article analyzes Donald Trump's motivation for entering the cryptocurrency space, revealing the nature of his profit-taking through $TRUMP. The author criticizes the hype-driven nature of this coin, pointing out that Trump is more focused on short-term gains and self-promotion, overlooking Bitcoin's core value. The author calls for attention to the decentralization and practical use cases of cryptocurrency, rather than speculative hype.
"If We Start Over, How to Capture TRUMP's Early Buy Signal?"
Through effective on-chain monitoring tools, investors can seize opportunities in the Meme coin market. From monitoring platforms like Moonshot to capture market breakouts, to using tools like Zerion, GMGN to track smart money's transaction dynamics, and to sentiment analysis on social media, a comprehensive monitoring strategy helps users make timely decisions during key moments such as token launches and surging trading volumes.
"Beginner's Guide | How to Create an On-Chain Wallet, Withdraw, and Buy Coins?"
Recently, the activity level in the Solana ecosystem has significantly increased, with decentralized exchange trading volumes hitting new highs, especially the Trump family token seeing a substantial surge in trading volume. To participate in these trades, users need to create an on-chain wallet and move assets from centralized exchanges to on-chain wallets. For beginners, Phantom and OKX Web3 wallet are common choices. In addition, through cross-chain operations, users can bypass withdrawal suspensions to ensure timely participation in popular token purchases. For trading popular on-chain coins, Raydium is the primary trading platform in the Solana ecosystem, while GMGN provides users with more professional trading and data analysis tools to help investors improve their trading success rate.
"Vitalik Fires the First Shot of 'Reform,' Where Is the Ethereum Foundation Heading?"
Ethereum founder Vitalik Buterin announced plans to reform the Ethereum Foundation's (EF) leadership structure, aiming to enhance technical capabilities, strengthen communication, bring in new blood, and support decentralization and privacy tech. However, the main issues facing the EF still include a lack of transparency, insufficient valid work proof, and unclear organizational structure. Additionally, the EF's ETH sales have negatively impacted the market, reducing community trust. Nevertheless, Vitalik emphasizes that the reform goal does not involve ideological shifts or political lobbying; the focus is on technical development and supporting the expansion of decentralized applications. Currently, EF's reform faces significant internal and external pressures, especially regarding communication and trust issues with the community.
"Head Projects Jointly 'Palace Fight,' Community Wrath Sweeps Ethereum Foundation Again"
The Ethereum Foundation (EF) has recently sparked widespread controversy within the community, mainly due to issues related to its leadership structure, financial management, and strategic direction. The founders and executives of multiple Ethereum ecosystem projects have criticized the EF, believing that it has serious problems in fund utilization, personnel management, and strategic decision-making. Some suggestions include requesting Layer 2 projects to repurchase ETH, focusing on Layer 1 scaling, reducing expenses, and streamlining staff. At the same time, the EF has been accused of failing to effectively stake the ETH in its possession and choosing to sell ETH at sensitive moments, further intensifying the community's dissatisfaction.
"Under Public Pressure, Vitalik Posts Calling L2: Turn Around and Support ETH"
The performance of Ethereum in the current cycle has sparked community discontent, especially criticism of the Ethereum Foundation (EF) for not promptly addressing issues. Several prominent project founders have raised their concerns and suggestions, including requesting Layer 2 (L2) to increase demand through ETH repurchases, and abandoning the L2 strategy. Ethereum co-founder Vitalik Buterin responded to these doubts, proposing a series of scaling and improvement plans, particularly by increasing Blob space, enhancing L2 security, and interoperability to drive Ethereum's development. Buterin emphasized that Ethereum's future will depend on the collaborative efforts of technology and the community, especially in terms of the economics of ETH and the construction of the Layer 2 ecosystem.
"Core Member Departs to Establish 'Clone EF'; How Long Can the Ethereum Foundation Endure?"
Ethereum's core developer Eric Conner announced his departure from the Ethereum Foundation (EF), mainly due to EF's lack of transparency and disconnection from the community. He criticized the Foundation for failing to reform effectively and hindering ecosystem innovation. Eric's departure reflects the deepening divisions within the EF, further fueling community discontent. At this time, the Second Foundation quietly emerged within the community, triggering more discussions about the EF's future direction. Community members have proposed various reform suggestions for the EF, believing that the Foundation needs to make choices to adapt to the rapid development of the Ethereum ecosystem.
"Nearly $200 Million Massive Debt, Will THORChain Default?"
Thorchain is facing a serious debt issue. Despite the risks, the protocol still has tremendous business potential, generating over $30 million in fees annually. Measures such as freezing borrowing and depositor positions, deleveraging, and tokenizing debt can help rescue the protocol and maintain its core liquidity. Additionally, establishing an Economic Design Council to ensure the protocol adheres to fundamental principles, improves capital efficiency, and prevents falling back into a debt crisis.
"Founder Mints $200 Million, Musk's Vine Set for Comeback"
The VINE token on the Solana chain has recently gained popularity, with a market capitalization surpassing $200 million. The token shares the same name as the defunct short video platform Vine and is issued by Vine's founder, Rus Yusupov. Vine was launched in 2012 and shut down by Twitter in 2016. Musk has mentioned reviving Vine multiple times and indicated a reconsideration in 2024. Although the VINE token is not directly linked to the Vine platform, it quickly garnered attention due to Yusupov's involvement and market hype. Yusupov has pledged to donate all profits to X and announced that the VINE token will be locked until April 20, further fueling market enthusiasm.
"What Does Trump's First Crypto Executive Order Include?"
Trump's signed crypto executive order provides a clear policy framework for the U.S. digital asset industry, supporting innovation and responsible development. Key points include protecting crypto rights, banning CBDCs, endorsing USD stablecoins, and proposing a new regulatory framework. The order requires agencies to review existing rules and submit regulatory and legislative proposals within 180 days. Furthermore, the established Digital Asset Market Working Group will drive stablecoin development and assess the possibility of digital asset reserves. This move is expected to boost investor confidence, strengthen the USD's position, and potentially trigger a trend of global regulatory cooperation.
"Who Made Millions with TRUMP? A Look at Profitable KOLs"
The TRUMP Meme Coin released by Trump has sparked widespread attention, driving up the heat of the cryptocurrency market and traditional media discussions. Some traders even celebrated significant profits. Different trading strategies and risk management have led some to miss out on huge profits, while some lucky traders have made millions in gains through precise entry points. The TRUMP coin craze has not only accelerated the development of the Solana ecosystem but also had an impact on the ETH market, causing many ETH holders to shift their investments to Solana. Overall, TRUMP, as a meme coin combining politics and entertainment, may herald the arrival of a new cycle in the cryptocurrency market.
Despite Warren Buffett's long-standing negative stance on cryptocurrency, Berkshire Hathaway has invested in the Brazilian digital bank Nu Holdings, which has launched a cryptocurrency platform supporting the trading of Bitcoin, Ethereum, and other coins. Berkshire has been investing in Nu since 2021 and increased its stake to 0.4% in the third quarter of 2024. Nu's stock has performed strongly, with a year-to-date gain of 34%. While Buffett has expressed disinterest in cryptocurrency, his company is benefitting from the sector, demonstrating an adjustment in investment strategy.
"Injecting 50,000 ETH, Ethereum Foundation Makes First Substantive Entry into DeFi"
Facing community discontent and competitive pressure, the Ethereum Foundation has decided to allocate 50,000 ETH to support the Ethereum DeFi ecosystem and undergo a leadership overhaul. Previously criticized for frequent small-scale ETH sales, opaque fund management, and poor communication with the community, the Foundation aims to optimize fund management, enhance transparency, and build community trust by participating in DeFi. This move not only provides liquidity support for Ethereum DeFi projects but may also help the Foundation explore a more sustainable fund management model to drive long-term ecosystem growth.
"'Trump Trading' Continues, an Overview of Trump's Crypto Landscape"
Trump's relationship with cryptocurrency is growing closer, with multiple tokens and projects related to him gaining attention. The market value of the $TRUMP token has surpassed $14 billion, ranking in the top 20, making the connection between the cryptocurrency market and Trump even stronger. Additionally, Trump's family members and team have interacted with various cryptocurrency ecosystems, including $SOL, $DOGE, and the Solana ecosystem. Trump holds a positive attitude towards American-created cryptocurrency and intends to pause the SEC's cryptocurrency lawsuits. Furthermore, the celebrity coin craze, venture capital layouts, and interactions with the SEC have all become important topics in the cryptocurrency market.
"Full Text of Trump's Inaugural Speech: The American Dream Will Return"
In his first speech after the inauguration, Trump emphasized that America will regain its greatness and strength, proposing a series of policy reforms. He pledged to revitalize the American economy, crack down on illegal immigration and crime, restore American border security, and address inflation by increasing energy production. At the same time, he promised to strengthen manufacturing, reform the trade system, restore constitutional governance, prioritize freedom of speech, and national unity. He also stated that he would rebuild international influence and ensure that America regains respect globally.
After Trump's coin issuance, the blockchain frenzy continued, and tech giants have also joined the coin issuance ranks. Recently, the widow of the late legendary figure John McAfee released the $Ainti token, claiming to resurrect McAfee's legacy through AI; and Vine's co-founder Rus Yusupov released the $Vine Memecoin, which garnered significant attention. Vine, known for its short video format, was once a pioneer in short video platforms. Although it closed in 2016, it has now regained popularity through tokens. The combination of tech companies, cultural heritage, and Web3.0 could drive more historical internet companies to revive through coin issuance, triggering a new wave of market frenzy.
"Time Magazine: Trump's Coin Issuance, Has the 'Pandora's Box' Been Opened?"
Trump's launch of the TRUMP token has sparked huge attention and a trading frenzy in the cryptocurrency market. Although essentially a type of "meme coin" lacking intrinsic value, it has attracted a large number of supporters and investors. However, this move has also faced widespread criticism, with some believing it is mainly aimed at hype and fundraising profits. Since the Trump team controls most of the token supply, it may have a significant impact on market prices. Furthermore, critics point out that this behavior could lead to conflicts of interest and national security issues, especially when external forces seek to influence Trump's policies by purchasing these tokens.
"Gemini's E People, the Origin of Trump's Outrageous Maneuver"
Donald Trump, as the newly elected President of the United States, surprisingly issued a cryptocurrency called TRUMP Coin himself, just two days before taking office. It quickly made its way to a top-tier trading platform, with a trading volume exceeding 10 billion USD within 24 hours. This move shocked the crypto community, but considering it was done by Trump, a Gemini known for his narcissistic personality, it seemed somewhat logical. Being a Gemini, he is known for his adaptability and unconventional thinking, with his narcissistic nature driving him to seek attention and recognition, often displaying dramatic behavior. Additionally, Trump is widely believed to have an MBTI personality type of ENTJ, reflecting his strong leadership desire, unorthodox behavior, a profound understanding of power dynamics, and a strong need for control.
Lily Liu from the Solana Foundation believes that in 2024, the Solana ecosystem saw significant growth across various metrics, especially in terms of transaction volume, user base, and capital inflow. Solana aims to become a global emerging financial infrastructure, not limited to specific applications like Memecoin. She emphasizes that Solana's key asset is its people and that they will continue to drive blockchain technology innovation at the core level, aiming to build a comprehensive economic system at the application layer. Lily also notes that Solana will focus on interdisciplinary development, attracting developers and talent from diverse backgrounds. Moreover, Solana remains confident in the future of the crypto industry, expecting that under the new U.S. government's regulation, blockchain technology will receive more support, propelling the global crypto space forward.
This article explores the impact of the financial populist politicization, likening it to a binary black hole system, showcasing the distortions and chaos in society. Using cryptocurrency traders as an example, it highlights that success stems from continuous effort and self-awareness. It points out that technological and societal changes are propelling the formation of a new order, where future leaders will be innovators who can transcend East-West boundaries, navigate global thinking, and the populist game.
The Nasdaq has filed the 19b-4 form for a Litecoin spot ETF with Canary Funds, marking the official entry of the application into the 240-day review period. During this process, the Securities and Exchange Commission (SEC) will decide whether to approve the application. As Litecoin, a fork of Bitcoin, is not considered a security, it has an advantage in approval. With the incoming Trump administration, the market is eagerly anticipating the approval of altcoin ETFs, especially regarding the progress of Litecoin, Solana, and XRP. It is expected that if multiple altcoin ETFs are approved, they will attract a significant influx of funds.
The interview took place in 2021, marking the first public statement by Silk Road founder Ross Ulbricht since the website was shut down. He reflected on the original intention of creating the Silk Road, expressed his belief in freedom and privacy, and deeply apologized for the consequences that followed. Ross described his painful experiences in prison and reaffirmed his strong hope for the future of Bitcoin in the closing of the interview. This interview is not only his personal outcry but also a call for social justice and human dignity.
"In 2024, Base's Seven Breakthroughs"
In 2024, Base emerged in the blockchain ecosystem and gradually established itself as the largest L2 on Ethereum through seven breakthrough events. Initially attracting a large number of users through friend.tech, although facing setbacks later, Base did not stop there. Farcaster and several popular tokens such as Aero, Brett, further drove ecosystem development. Especially in August 2024, Base surpassed Arbitrum to become Ethereum's largest L2 and launched cbBTC, successfully attracting a significant influx of funds. With the advent of the AI Agent wave, Base is on par with Solana, demonstrating strong competitiveness. This series of breakthroughs marks the Base ecosystem's transition from emerging to competing with Solana, becoming a significant force in the crypto industry.
"The Strongest Stress Test in History: Did Solana Really Make It Through?"
The Trump and Melania Coining Event triggered a huge trading frenzy in the Crypto market, and the Solana network underwent the largest stress test in history. Within a short period, a large amount of funds and users flowed in, causing the Solana network and its related infrastructure to endure immense traffic pressure, leading to transaction congestion and failures. However, unlike in the past, this time Solana's performance was met with more understanding and tolerance. Trading volumes on multiple platforms reached historic highs, and Solana's performance proved that it can still operate under extreme loads, attracting more attention. Despite facing a short-term burden, the Solana ecosystem continues to innovate, demonstrating strong future potential.
"Multicoin's Latest Investment Thesis: Solana Aiming at the Internet Capital Market"
Since 2018, Multicoin Capital has been consistently investing in Solana and believes it will become a leading public chain supporting the global Internet capital market. Solana's core strengths lie in its low fees, high performance, atomic composability, and decentralization, enabling it to compete with the traditional financial system in the payment and financial services field. Although its market capitalization has surpassed $100 billion, Solana is striving to further expand the scale of its ecosystem by improving payment processes, reducing user fees, and increasing market efficiency. Solana's decentralized structure and innovative technology allow it to stand out in the global financial market, providing users with lower fees, higher capital efficiency, and greater asset liquidity.
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$COIN Joins S&P 500, but Coinbase Isn't Celebrating
On May 13, S&P Dow Jones Indices announced that Coinbase would officially replace Discover Financial Services in the S&P 500 on May 19. While other companies like Block and MicroStrategy, closely tied to Bitcoin, were already part of the S&P 500, Coinbase became the first cryptocurrency exchange whose primary business is in the index. This also signifies that cryptocurrency is gradually moving from the fringes to the mainstream in the U.S.
On the day of the announcement, Coinbase's stock price surged by 23%, surpassing the $250 mark. However, just 3 days later, Coinbase was hit by two consecutive events: a hack where employees were bribed to steal customer data and a demand for a $20 million ransom, and an investigation by the U.S. Securities and Exchange Commission (SEC) into the authenticity of its claim of having over 100 million "verified users" in its securities filings and marketing materials. These two events acted as mini-bombs, and at the time of writing, Coinbase's stock had already dropped by over 7.3%.
Coincidentally, Discover Financial Services, being replaced by Coinbase, can also be considered the "Coinbase" of the previous payment era. Discover is a U.S.-based digital banking and payment services company headquartered in Illinois, founded in 1960. Its payment network, Discover Network, is the fourth largest payment network apart from Visa, Mastercard, and American Express.
In April, after the approval of the acquisition of Discover by the sixth-largest U.S. bank, Capital One, this well-established digital banking company of over 60 years smoothly handed over its S&P 500 "seat" to this emerging cryptocurrency "bank." This unexpected coincidence also portrayed the handover between the new and old eras in Coinbase's entry into the S&P 500, resembling a relay race scene. However, this relay baton also brought Coinbase's accumulated "external troubles and internal strife" to a tipping point.
Over the past decade, cryptocurrency exchanges have been the most stable "profit machines." They play a role in providing liquidity to the entire industry and rely on trading fees to sustain their operations. However, with the comprehensive rollout of ETF products in the U.S. market, this profit model is facing unprecedented challenges. As the leader in the "American stack," with over 80% of its business coming from the U.S., Coinbase is most affected by this.
Starting from the approval of Bitcoin and Ethereum spot ETFs, traditional financial capital has significantly onboarded users and funds that originally belonged to exchanges in a more cost-effective, compliant, and transparent manner. The transaction fee revenue of cryptocurrency exchanges has started to decline, and this trend may further intensify in the coming months.
According to Coinbase's 2024 Q4 financial report, the platform's total trading revenue was $417 million, a 45% year-on-year decrease. The contribution of BTC and ETH's trading revenue dropped from 65% in the same period last year to less than 50%.
This decline is not a result of a decrease in market enthusiasm. In fact, since the approval of the Bitcoin ETF in January 2024, the inflow of BTC into the U.S. market has continued to reach new highs, with asset management giants like BlackRock and Fidelity rapidly expanding their management scale. Data shows that BlackRock's iShares Bitcoin ETF (IBIT) alone has surpassed $17 billion in assets under management. As of mid-May 2025, the cumulative net inflow of 11 major institutional Bitcoin spot ETFs on the market has exceeded $41.5 billion, with a total net asset value of $1214.69 billion, accounting for approximately 5.91% of the total Bitcoin market capitalization.
Institutional investors and some retail investors are shifting towards ETF products, partly due to compliance and tax considerations. On one hand, ETFs have much lower trading costs compared to cryptocurrency exchanges. While Coinbase's spot trading fee rate varies annually in a tiered manner but averages around 1.49%, for example, the management fee for IBIT ETF is only 0.25%, and the majority of ETF institution fees fluctuate around 0.15% to 0.25%.
In other words, the more rational users are, the more likely they are to move from exchanges to ETF products, especially for investors aiming for long-term holdings.
According to multiple sources, several institutions, including VanEck and Grayscale, have submitted applications to the SEC for a Solana (SOL) ETF, with some institutions also planning to submit an XRP ETF proposal. Once approved, this may trigger a new round of fund migration. According to a report submitted by Coinbase to the SEC, as of April, the platform's trading revenue from XRP and Solana accounted for 18% and 10%, nearly one-third of the platform's fee revenue.
However, the Bitcoin and Ethereum ETFs passed in 2024 also reduced the fees for these two tokens on Coinbase from 30% and 15% to 26% and 10%, respectively. If the SOL and XRP ETFs are approved, it will further undermine the core fee revenue of exchanges like Coinbase.
The expansion of ETF products is gradually weakening the financial intermediary status of cryptocurrency exchanges. From their original roles as matchmakers and clearers to now gradually becoming mere "on-ramps and off-ramps" for funds, exchanges are seeing their marginal value squeezed by ETFs.
On May 12, 2025, SEC Chairman Paul S. Atkins gave a keynote speech at the Tokenization and Cryptocurrency Working Group roundtable. The theme of his speech revolved around "It is a new day at the SEC," where he indicated that the SEC would not approach enforcement and regulation the same way as before but would instead pave the way for cryptocurrency assets in the U.S. market.
With signs of cryptocurrency compliance such as the SEC's "NEW DAY" declaration, an increasing number of traditional brokerages are attempting to enter the cryptocurrency industry. One of the most representative cases is the well-known U.S. brokerage Robinhood, which began expanding its crypto business in 2018. By the time of its IPO in 2021, Robinhood's crypto business revenue accounted for over 50% of the company, with a significant boost from the Dogecoin "moonshot" promoted by Musk.
In Q1 2025 earnings report, Robinhood showcased strong growth, especially in revenue from cryptocurrency and options trading. Fueled by Trump's Memecoin, cryptocurrency-related revenue reached $250 million, nearly doubling year-over-year. Consequently, Robinhood Gold subscription users reached 3.5 million, a 90% increase from the previous year, with the rapid growth of Robinhood Gold providing the company with a stable source of income.
Meanwhile, RobinHood is actively pursuing acquisitions in the cryptocurrency space. In 2024, it announced a $2 billion acquisition of the long-standing European cryptocurrency exchange Bitstamp. Additionally, Canada's largest cryptocurrency CEX, WonderFi, which recently went public on the Toronto Stock Exchange, also announced its integration with RobinHood Crypto. After obtaining virtual asset licenses in the UK, Canada, Singapore, and other markets, RobinHood has taken a proactive approach in the compliant cryptocurrency trading market.
Furthermore, an increasing number of brokerage firms are exploring the same path. Futu Securities, Tiger Brokers, and others are also dipping their toes into cryptocurrency trading, with some having applied for or obtained the VA license from the Hong Kong SFC. Although their user bases are currently small, traditional brokerages have a natural advantage in user trust, regulatory licenses, and low fee structures. This could pose a threat to native cryptocurrency platforms in the future.
In April 2025, security researchers discovered that some Coinbase user data was leaked on the dark web. While the platform initially responded by attributing it to a "technical misinformation," it still raised concerns among users regarding its security and privacy protection. Just two days before Dow Jones Indexes announced Coinbase's addition to the S&P 500 Index, on May 11, 2025, Coinbase received an email from an unknown threat actor claiming to have obtained customer account information and internal documents, demanding a $20 million ransom to keep the data private. Subsequent investigations confirmed the data breach.
Cybercriminals obtained the data by bribing overseas customer service agents and support staff, mainly in "non-U.S. regions such as India." These agents abused their access to Coinbase's internal customer support system and stole customer data. As early as February this year, blockchain detective ZachXBT revealed on X platform that between December 2024 and January 2025, Coinbase users lost over $65 million to social engineering scams, with the actual amount potentially higher.
Among the victims was a well-known figure, 67-year-old Ed Suman, an established artist in the art world for nearly two decades, having been involved in the creation of artworks such as Jeff Koons' "Balloon Dog" sculpture. Earlier this year, he fell victim to an impersonation scam involving fake Coinbase customer support, resulting in a loss of over $2 million in cryptocurrency. ZachXBT critiqued Coinbase for its inadequate handling of such scams, noting that other major exchanges have not faced similar issues and recommending Coinbase to enhance its security measures.
Amidst a series of ongoing social engineering incidents, although there has not been any impact on user assets at the technical level so far, it has raised concerns among many retail and institutional investors. Especially institutions holding massive assets on Coinbase. Just considering the U.S. BTC ETF institutions, as of mid-May 2025, they collectively hold nearly 840,000 BTC, and 75% of these are custodied by Coinbase. If we price BTC at $100,000, this amount reaches a staggering $63 billion, which is equivalent to the nominal GDP of two Iceland in the year 2024.
In addition, Coinbase Custody also serves over 300 institutional clients, including hedge funds, family offices, pension funds, and endowments. As of the Q1 2025 financial report, Coinbase's total assets under management (including institutional and retail clients) reached $404 billion. The specific amount of institutional custodied assets was not explicitly disclosed in the latest report, but it should still be over 50% based on the Q4 2024 report.
Once this security barrier is breached, not only could the rate of user attrition far exceed expectations, but more importantly, institutional trust in it would undermine the foundation of its business. Therefore, after a hacking event, Coinbase's stock price plummeted significantly.
Facing a decline in spot trading fee revenue, Coinbase is also accelerating its transformation, attempting to find growth opportunities in derivatives and emerging assets. Coinbase acquired a stake in the options platform Deribit at the end of 2024 and announced the official launch of perpetual contract products in 2025. This acquisition fills in Coinbase's gap in options trading and its relatively small global market share.
Deribit has a strong presence in non-U.S. markets, especially in Asia and Europe. The acquisition has enabled Coinbase to gain a dominant position in bitcoin and ethereum options trading on Deribit, accounting for approximately 80% of the global options trading volume, with daily trading volume remaining above $2 billion.
Meanwhile, 80-90% of Deribit's customer base consists of institutional investors, with their professionalism and liquidity in the Bitcoin and Ethereum options market highly favored by institutions. Coinbase's compliance advantage, coupled with its already robust institutional ecosystem, makes it even more suitable. By using institutions as an entry point, it can face the squeeze from giants like Binance and OKX in the derivatives market.
Facing a similar dilemma is Kraken, which is attempting to replicate Binance Futures' model in non-U.S. markets. Since the derivatives market relies more on professional users, fee rates are relatively higher and stickiness is stronger, making it a significant source of revenue for exchanges. In the first half of 2025, Kraken completed the acquisition of TradeStation Crypto and a futures exchange, aiming to build a complete derivatives trading ecosystem to hedge the risk of declining spot transaction fee income.
With the surge of Memecoin in 2024, Binance, OKX, and various CEX platforms began massively listing small-market-cap, highly volatile tokens to activate active trading users. Due to the wealth effect and trading activity of Memecoins, Coinbase was also forced to join the battle, successively listing popular tokens from the Solana ecosystem such as BOOK OF MEME and Dogwifhat. Although these coins are controversial, they are frequently traded, with fee rates several times higher than mainstream coins, serving as a "blood-boosting" method for spot trading.
However, due to its status as a publicly traded company, this practice is a riskier endeavor for Coinbase. Even in the current crypto-friendly environment, the SEC is still investigating whether tokens like SOL, ADA, and SAND constitute securities.
In addition to the forced transformation strategies carried out by the aforementioned CEXs, they are also starting to lay out RWAs and the most talked-about stablecoin payment fields, such as the PYUSD launched through a collaboration between Coinbase and Paypal, Coinbase's support for the Euro stablecoin EURC by Circle that complies with EU MiCA regulatory requirements, or the USD1 launched through a collaboration between Binance and WIFL. In the increasingly crowded trading field, many CEXs have shifted their focus from just the trading market to the application field.
The golden age of transaction fees has quietly ended, and the second half of the crypto exchange platform game has silently begun.
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1.Binance Alpha Launches HIPPO, BLUE, and Other Tokens
2.Believe Ecosystem Tokens See General Rise, LAUNCHCOIN Surges Over 250% in 24 Hours
3.Tiger Securities Introduces Cryptocurrency Deposit and Withdrawal Service, Supports Mainstream Cryptocurrencies such as BTC and ETH
4.Current Bitcoin Rally Possibly Driven by Institutions, Retail Traders Yet to Join
5.Binance Wallet's New TGE Privasea AI Participation Requires a 198 Point Threshold, with a Point Consumption of 15
Source: Overheard on CT (tg: @overheardonct), Kaito
PUMP: Today's discussions about PUMP focus on its new creator revenue-sharing model: the platform will allocate 50% of PumpSwap revenue to token creators, sparking varied reactions from users. Some criticize the move as insufficient or even misleading, while others view it as a positive step the platform is taking to reward creators. Meanwhile, PUMP faces market pressure from emerging competitors like LetsBONKfun and Raydium, which are rapidly gaining market share. Users also express concerns about PUMP's sustainability and potential regulatory risks in the U.S., with discussions extending to the platform's impact on the entire memecoin ecosystem.
COINBASE: Today, Coinbase became the first crypto company to join the S&P 500 Index, replacing Discover Financial Services, sparking widespread industry attention. The entire crypto community views this milestone as a significant development, signaling that crypto assets are further integrating into the mainstream financial system. The news has sparked lively discussions on Twitter, with many users pointing out that this may attract more institutional investors to enter the Bitcoin and other cryptocurrency markets.
XRP: XRP became the focal point of today's crypto discussion, with its significant market movements and strategic advances drawing attention. XRP has surpassed USDT to become the third-largest cryptocurrency by market capitalization, sparking market excitement and discussions about its future potential. The surge in market capitalization and price is believed to be related to increasing institutional interest, deepening strategic partnerships, and its role in the crypto ecosystem. Additionally, XRP's integration into multiple financial systems and its potential as a macro asset class are also seen as key factors driving the current market sentiment.
DYDX: Today's discussions about DYDX mainly focused on the dYdX Yapper Leaderboard launched by KaitoAI. The leaderboard aims to identify the most active community participants, with a total of $150,000 in rewards to be distributed over the first three seasons. This initiative has sparked broad community participation, with many users discussing the potential rewards and the incentive effect on the DYDX ecosystem. Meanwhile, progress on the ethDYDX to dYdX native chain migration and historical airdrop events have also been topics of discussion.
1. "What Is 'ICM'? Holding Up the $4 Billion Market Cap Solana's New Narrative"
Overnight, the hottest narrative in the crypto space has become "Internet Capital Markets," with a host of crypto projects and founders, led by the Solana ecosystem's new Launchpad platform Believe, releasing this phrase. Together with "Believe in something," it has become the new slogan heralding the onset of a bull market. What exactly is the so-called "Internet Capital Market," will it become a short-lived hype phrase like the Base ecosystem's previous Content Coin, and what related targets are available for selection?2.《LaunchCoin Surges 20x in One Day, How Did Believe Create a $200M Market Cap Shiba Inu After Going to Zero?|100x Retrospective》
LAUNCHCOIN broke through a $200 million market cap today, with the long-lost liquidity and such a high market cap "Memecoin" almost bringing half of the on-chain crypto community CT into the fray. The community is crazily discussing this token, with half of it being FOMO and the other half being FUD. This token, originally issued by Believe founder Ben Pasternak under his personal identity, transformed into a new platform token after a renaming. From once going to zero to a $200 million market cap, what happened in between?May 14 On-chain Fund Flow
Within 24 hours, GOONC's market cap soared to 70 million, could GOONC be the next billion-dollar dog on the Believe platform?
Bitcoin has broken $100,000, Ethereum has surpassed 2500, and is Solana's hot streak about to make a comeback?
The current market is in a state of macro euphoria, with GOONC riding the wave today, skyrocketing 10x in just a few hours, reaching a market cap of tens of millions of dollars, trading volume soaring past 50 million, and rumors swirling that the developer may be from OpenAI (unconfirmed but intriguing enough).
A ludicrous and absurd Solana meme that some actually buy into.
GOONC is a meme coin that has sprouted from the "gooning" subculture, offering no technological innovation or practical use, its sole function being speculation.
It takes inspiration from an NSFW term "gooning," which refers to a person being deeply immersed in certain content (you know what), eventually entering a nearly religious-like trance.
In Reddit (such as r/GOONED, r/GoonCaves) and some counterculture media outlets (such as MEL Magazine in 2020), "gooning" has gradually transitioned from an adult label to a meme-addicted, digital content and virtual self-indulgence synonym, arguably the epitome of Degen spirit.
GOONC is playing around with this concept, packaging the addictive nature, uselessness, and irony of gooning into a tradable financial product. The project team has made it clear: "We do not solve blockchain problems, we only trade absurdity." Blunt but oddly genuine.
GOONC launched on May 13, 2025, using the meme coin launch platform Believe App's LaunchCoin module on Solana. This tool is highly Degen: zero technical barriers, a few clicks to create a coin, perfect for projects like GOONC that can come up with ideas out of the blue.
The mastermind behind GOONC is also quite something and is the most talked-about, with KOL @basedalexandoor on X platform (alias "Pata van Goon") personally involved. His profile even caught the attention of Marc Andreessen, co-founder of a16z, making onlookers unable to resist speculating if GOONC has a hint of OpenAI lineage.
While this 'OpenAI Endorsement' is currently just community speculation, it is definitely a good card to play to fuel hype. Saying "we are pure speculation" on one hand, while tagging a few "AI + a16z" on the other.
GOONC took off as soon as it launched. After its launch on May 13, 2025, its market capitalization skyrocketed to $22 million within 4 hours, with a trading volume exceeding $25.6 million in 24 hours. According to platform data, the first day of trading saw an astonishing +41,100% surge, soaring from $0.0000001 to $0.02, becoming a "missed-the-boat" situation.
GOONC quickly formed an active trading community post-launch, with a lot of discussion and trading signals appearing on X platform (such as the 292x return signal provided by DeBot). Liquidity pools on exchanges like Raydium and Meteora grew rapidly, supporting high trading volumes and price increases.
The real climax occurred between May 13 and May 14, with the market cap rising to $5.5 million in the morning and directly surpassing $55 million in the afternoon. By the 14th, it briefly approached a $70 million market cap, with the trading volume soaring to $59 million. Some community members even posted screenshots claiming an increase of +85,000%, creating a new myth out of the ruins.
As of 1:30 pm on May 14, the price stabilized around $0.039, with a total market cap and FDV both around $39.6 million, and a 24-hour trading volume of $5.43 million. Active platforms include XT.COM, LBank, Meteora, and others.
Although there was a slight pullback from the peak ($0.07), the coin's popularity remains strong. For a coin that relies purely on "irony + community + X post" to thrive, this performance is already at a stellar level.
Currently, the background of the token's development team is not transparent, increasing the potential risk of a rug pull. Rugcheck.xyz warns that the creator of the GOONC contract may have permission to modify the contract (e.g., change fees or mint additional tokens), posing certain security risks.
Community members speculate that the meteoric rise of GOONC may be the "last hurrah".
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After Surging 40%, Has Ethereum Price Peaked Upon Exiting the Craze?
Whether you are an insider or an outsider, these days you must be familiar with the news about Ethereum. The reason is simple, causing Ethereum enthusiasts to sigh with emotion and almost throwing off-guard those who defend Ethereum, Ethereum, with a "3-day surge of 40%," climbed to the top of the Douyin Hot List.
As we all know, Ethereum launched the Pectra upgrade on May 7th. This most significant network upgrade since early 2024 integrates the Prague execution layer hard fork and the Electra consensus layer upgrade, significantly improving Ethereum's performance through 11 improvement proposals. The account abstraction feature (EIP-7702) allows users to flexibly manage wallets through social media accounts or multi-signature schemes, reducing the user threshold, attracting more users and developers. The staking mechanism optimization increases the validator ETH cap from 32ETH to 2048ETH and introduces a flexible withdrawal method, making it easier for institutions and individuals to participate in network security, enhancing the market's confidence in Ethereum's long-term value.
At the same time, Pectra optimized the interaction efficiency of Layer 2 networks such as Arbitrum and Optimism, making transactions faster and cheaper, leading to a surge in on-chain activity. As a crucial step for Ethereum's transition from "2G" to "5G," the Pectra upgrade not only enhances network vitality but also "recharges confidence" in the market, directly driving the price increase.
Related Reading: "Ethereum Skyrockets 22% in One Day, E Enthusiasts Rejoice"
It's not just Ethereum itself, as Wall Street also brought important bullish news.
The world's largest asset management company, BlackRock, proposed to the SEC allowing Ethereum ETFs for staking. This proposal is expected to elevate Ethereum ETFs from a mere investment tool to a bond-like "interest-bearing asset," bringing investors both capital appreciation and passive income, igniting market optimism about Ethereum's future potential.
Specifically, BlackRock has proposed to amend its S-1 filing to allow investors to create and redeem ETF shares directly with Ethereum instead of the U.S. dollar (i.e., in-kind redemption). This move, combined with its $2.9 billion BUIDL Fund launched in March 2024, aims to deepen the integration of traditional finance with blockchain. The BUIDL Fund is a tokenized fund operating on the Ethereum network, investing in traditional assets such as U.S. Treasury bonds. This setup is highly attractive to institutional investors, as they can not only benefit from Ethereum's price appreciation but also earn stable cash flow through staking.
Robert Mitchnick, BlackRock's Head of Digital Assets, stated in a CNBC interview in March 2025 that the addition of staking functionality will significantly enhance the appeal of the Ethereum ETF. He admitted that when the Ethereum spot ETF was launched in July 2024 without staking functionality, the market demand was lackluster, and staking could be the key to reversing this trend.
Meanwhile, the SEC's shifting stance on cryptocurrency regulation has also fueled this upward trend. During the tenure of the previous SEC chairman, the regulatory approach was tough, and staking was strictly viewed through the Howey test as a potential unregistered security. Therefore, when approving the Ethereum spot ETF in May 2024, staking functionality was explicitly prohibited.
However, with Trump back in the White House and Paul Atkins taking over the SEC, there has been a noticeable relaxation in crypto regulation. Apart from BlackRock, ETF issuers such as Invesco Galaxy, VanEck, WisdomTree, and 21Shares have also submitted applications for similar staking and in-kind redemption.
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If staking ETFs are approved, the benefits are likely to go beyond price appreciation. The introduction of staking functionality could redefine the role of crypto assets, making them more similar to traditional financial products that provide returns and value appreciation, thereby driving Ethereum closer to mainstream finance.
Currently, the SEC still needs to address several decisions related to crypto ETFs, including whether to approve ETFs for Solana, XRP, Litecoin, and even Dogecoin. With the calls for an "altcoin season" growing louder, Ethereum's strong performance may just be the beginning of a larger crypto market frenzy.
In addition, the Trump family-related DeFi project WLFI is also bullish on this wave of rise, with frequent on-chain activities. According to on-chain data analyst @ai_9684xtpa's monitoring, a WLFI-related address is currently borrowing coins to go long on ETH, borrowing 4 million U from Aave to buy 1590 ETH at an average price of $2515 per ETH.
For this epic surge of Ethereum after half a year of silence, the community has indeed gained more confidence and hope, which has also led to a revival of the entire altcoin market. However, amidst the joy, there are also voices of pessimism. Below is a summary conducted by BlockBeats based on community discussions.
The optimists point out that the current market structure is similar to the eve of the bull markets in 2016 and 2020, predicting a life-changing surge in the next 3-6 months, where some altcoins may even achieve astonishing single-day gains of up to 40%.
@liuwei16602825 stated that this surge signifies the return of the bull market as a sure thing. There is no need to worry about a pullback. The driving force behind the surge uses a high-cost isolated operation, fearing a drop more than any retail investor and will definitely do everything to support the price.
Related Reading: "Ethereum Leads the Surge Triggering the 'Altcoin Season' Speculation, How Do Traders View the Future Market?"
The bears mainly believe that this surge is different from the bull market of 2021, as the current market lacks the confidence of large-scale retail investors entering and holding positions for the long term, with funds rotating too quickly.
@market_beggar observed that a Bitfinex E/B whale has started to close positions and believes that if this whale maintains its high-speed position-closing operation for the next few days, it can be inferred that the whale no longer sees the upside potential of ETH, preparing to take profits and exit. The closing time will be a key focus going forward.
@FLS_OTC stated that there are still many uncertainties at the macro level, and the liquidity cannot support a major bull market. At this stage, it is a "last hurrah," not a complete reversal, and will continue to remain in a short position.
@off_thetarget believes that after ETH transitioned from POW to POS, it lost the "gold standard" of mining machine power cost support. The staking economic model led to a breakdown in value anchoring. Additionally, the L2 ecosystem (such as Starknet, zkSync, etc.) suffered from liquidity fragmentation, failing to establish an effective capital inflow mechanism, causing the collapse of the split disc pattern. Furthermore, the ETH community's excessive pursuit of technical narratives divorced from real-world needs resulted in a weak ecosystem growth. Therefore, he believes that ETH's intrinsic value system has crumbled, and the price is bound to plummet to the 800-1200 range, with a decisive short position at 1800.
@Airdrop_Guard, based on the core logic of the "High Probability Trading Strategy," where three sets of underlying logic different trading systems (such as volume depletion, price supply-demand, long/short position funding rate, etc.) simultaneously issue a short signal at the same point (2580), creating a high-probability trading opportunity. He emphasizes that these systems must be based on different algorithms and logics (rather than mere technical indicator overlays). The current ETH trend aligns with the short conditions in multiple independent dimensions of his trading system, hence the decision to short.
Overall, Bitcoin still maintains over 54% market dominance, and institutional funds' continued preference for it may limit the altcoin's upward potential. The market's future direction will depend on multiple factors, such as Bitcoin's price trend, global macroeconomic conditions, and whether funds can effectively rotate from Bitcoin to the altcoin sector.
Although Ethereum's recent leadership in the market has brought about optimistic sentiment, investors still need to remain rational as different sectors of altcoins are likely to show divergence in trends. Whether this round of Ethereum's rise will usher in a true altcoin frenzy may require more time and conducive conditions.
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$COIN Joins S&P 500, but Coinbase Isn't Celebrating
On May 13, S&P Dow Jones Indices announced that Coinbase would officially replace Discover Financial Services in the S&P 500 on May 19. While other companies like Block and MicroStrategy, closely tied to Bitcoin, were already part of the S&P 500, Coinbase became the first cryptocurrency exchange whose primary business is in the index. This also signifies that cryptocurrency is gradually moving from the fringes to the mainstream in the U.S.
On the day of the announcement, Coinbase's stock price surged by 23%, surpassing the $250 mark. However, just 3 days later, Coinbase was hit by two consecutive events: a hack where employees were bribed to steal customer data and a demand for a $20 million ransom, and an investigation by the U.S. Securities and Exchange Commission (SEC) into the authenticity of its claim of having over 100 million "verified users" in its securities filings and marketing materials. These two events acted as mini-bombs, and at the time of writing, Coinbase's stock had already dropped by over 7.3%.
Coincidentally, Discover Financial Services, being replaced by Coinbase, can also be considered the "Coinbase" of the previous payment era. Discover is a U.S.-based digital banking and payment services company headquartered in Illinois, founded in 1960. Its payment network, Discover Network, is the fourth largest payment network apart from Visa, Mastercard, and American Express.
In April, after the approval of the acquisition of Discover by the sixth-largest U.S. bank, Capital One, this well-established digital banking company of over 60 years smoothly handed over its S&P 500 "seat" to this emerging cryptocurrency "bank." This unexpected coincidence also portrayed the handover between the new and old eras in Coinbase's entry into the S&P 500, resembling a relay race scene. However, this relay baton also brought Coinbase's accumulated "external troubles and internal strife" to a tipping point.
Over the past decade, cryptocurrency exchanges have been the most stable "profit machines." They play a role in providing liquidity to the entire industry and rely on trading fees to sustain their operations. However, with the comprehensive rollout of ETF products in the U.S. market, this profit model is facing unprecedented challenges. As the leader in the "American stack," with over 80% of its business coming from the U.S., Coinbase is most affected by this.
Starting from the approval of Bitcoin and Ethereum spot ETFs, traditional financial capital has significantly onboarded users and funds that originally belonged to exchanges in a more cost-effective, compliant, and transparent manner. The transaction fee revenue of cryptocurrency exchanges has started to decline, and this trend may further intensify in the coming months.
According to Coinbase's 2024 Q4 financial report, the platform's total trading revenue was $417 million, a 45% year-on-year decrease. The contribution of BTC and ETH's trading revenue dropped from 65% in the same period last year to less than 50%.
This decline is not a result of a decrease in market enthusiasm. In fact, since the approval of the Bitcoin ETF in January 2024, the inflow of BTC into the U.S. market has continued to reach new highs, with asset management giants like BlackRock and Fidelity rapidly expanding their management scale. Data shows that BlackRock's iShares Bitcoin ETF (IBIT) alone has surpassed $17 billion in assets under management. As of mid-May 2025, the cumulative net inflow of 11 major institutional Bitcoin spot ETFs on the market has exceeded $41.5 billion, with a total net asset value of $1214.69 billion, accounting for approximately 5.91% of the total Bitcoin market capitalization.
Institutional investors and some retail investors are shifting towards ETF products, partly due to compliance and tax considerations. On one hand, ETFs have much lower trading costs compared to cryptocurrency exchanges. While Coinbase's spot trading fee rate varies annually in a tiered manner but averages around 1.49%, for example, the management fee for IBIT ETF is only 0.25%, and the majority of ETF institution fees fluctuate around 0.15% to 0.25%.
In other words, the more rational users are, the more likely they are to move from exchanges to ETF products, especially for investors aiming for long-term holdings.
According to multiple sources, several institutions, including VanEck and Grayscale, have submitted applications to the SEC for a Solana (SOL) ETF, with some institutions also planning to submit an XRP ETF proposal. Once approved, this may trigger a new round of fund migration. According to a report submitted by Coinbase to the SEC, as of April, the platform's trading revenue from XRP and Solana accounted for 18% and 10%, nearly one-third of the platform's fee revenue.
However, the Bitcoin and Ethereum ETFs passed in 2024 also reduced the fees for these two tokens on Coinbase from 30% and 15% to 26% and 10%, respectively. If the SOL and XRP ETFs are approved, it will further undermine the core fee revenue of exchanges like Coinbase.
The expansion of ETF products is gradually weakening the financial intermediary status of cryptocurrency exchanges. From their original roles as matchmakers and clearers to now gradually becoming mere "on-ramps and off-ramps" for funds, exchanges are seeing their marginal value squeezed by ETFs.
On May 12, 2025, SEC Chairman Paul S. Atkins gave a keynote speech at the Tokenization and Cryptocurrency Working Group roundtable. The theme of his speech revolved around "It is a new day at the SEC," where he indicated that the SEC would not approach enforcement and regulation the same way as before but would instead pave the way for cryptocurrency assets in the U.S. market.
With signs of cryptocurrency compliance such as the SEC's "NEW DAY" declaration, an increasing number of traditional brokerages are attempting to enter the cryptocurrency industry. One of the most representative cases is the well-known U.S. brokerage Robinhood, which began expanding its crypto business in 2018. By the time of its IPO in 2021, Robinhood's crypto business revenue accounted for over 50% of the company, with a significant boost from the Dogecoin "moonshot" promoted by Musk.
In Q1 2025 earnings report, Robinhood showcased strong growth, especially in revenue from cryptocurrency and options trading. Fueled by Trump's Memecoin, cryptocurrency-related revenue reached $250 million, nearly doubling year-over-year. Consequently, Robinhood Gold subscription users reached 3.5 million, a 90% increase from the previous year, with the rapid growth of Robinhood Gold providing the company with a stable source of income.
Meanwhile, RobinHood is actively pursuing acquisitions in the cryptocurrency space. In 2024, it announced a $2 billion acquisition of the long-standing European cryptocurrency exchange Bitstamp. Additionally, Canada's largest cryptocurrency CEX, WonderFi, which recently went public on the Toronto Stock Exchange, also announced its integration with RobinHood Crypto. After obtaining virtual asset licenses in the UK, Canada, Singapore, and other markets, RobinHood has taken a proactive approach in the compliant cryptocurrency trading market.
Furthermore, an increasing number of brokerage firms are exploring the same path. Futu Securities, Tiger Brokers, and others are also dipping their toes into cryptocurrency trading, with some having applied for or obtained the VA license from the Hong Kong SFC. Although their user bases are currently small, traditional brokerages have a natural advantage in user trust, regulatory licenses, and low fee structures. This could pose a threat to native cryptocurrency platforms in the future.
In April 2025, security researchers discovered that some Coinbase user data was leaked on the dark web. While the platform initially responded by attributing it to a "technical misinformation," it still raised concerns among users regarding its security and privacy protection. Just two days before Dow Jones Indexes announced Coinbase's addition to the S&P 500 Index, on May 11, 2025, Coinbase received an email from an unknown threat actor claiming to have obtained customer account information and internal documents, demanding a $20 million ransom to keep the data private. Subsequent investigations confirmed the data breach.
Cybercriminals obtained the data by bribing overseas customer service agents and support staff, mainly in "non-U.S. regions such as India." These agents abused their access to Coinbase's internal customer support system and stole customer data. As early as February this year, blockchain detective ZachXBT revealed on X platform that between December 2024 and January 2025, Coinbase users lost over $65 million to social engineering scams, with the actual amount potentially higher.
Among the victims was a well-known figure, 67-year-old Ed Suman, an established artist in the art world for nearly two decades, having been involved in the creation of artworks such as Jeff Koons' "Balloon Dog" sculpture. Earlier this year, he fell victim to an impersonation scam involving fake Coinbase customer support, resulting in a loss of over $2 million in cryptocurrency. ZachXBT critiqued Coinbase for its inadequate handling of such scams, noting that other major exchanges have not faced similar issues and recommending Coinbase to enhance its security measures.
Amidst a series of ongoing social engineering incidents, although there has not been any impact on user assets at the technical level so far, it has raised concerns among many retail and institutional investors. Especially institutions holding massive assets on Coinbase. Just considering the U.S. BTC ETF institutions, as of mid-May 2025, they collectively hold nearly 840,000 BTC, and 75% of these are custodied by Coinbase. If we price BTC at $100,000, this amount reaches a staggering $63 billion, which is equivalent to the nominal GDP of two Iceland in the year 2024.
In addition, Coinbase Custody also serves over 300 institutional clients, including hedge funds, family offices, pension funds, and endowments. As of the Q1 2025 financial report, Coinbase's total assets under management (including institutional and retail clients) reached $404 billion. The specific amount of institutional custodied assets was not explicitly disclosed in the latest report, but it should still be over 50% based on the Q4 2024 report.
Once this security barrier is breached, not only could the rate of user attrition far exceed expectations, but more importantly, institutional trust in it would undermine the foundation of its business. Therefore, after a hacking event, Coinbase's stock price plummeted significantly.
Facing a decline in spot trading fee revenue, Coinbase is also accelerating its transformation, attempting to find growth opportunities in derivatives and emerging assets. Coinbase acquired a stake in the options platform Deribit at the end of 2024 and announced the official launch of perpetual contract products in 2025. This acquisition fills in Coinbase's gap in options trading and its relatively small global market share.
Deribit has a strong presence in non-U.S. markets, especially in Asia and Europe. The acquisition has enabled Coinbase to gain a dominant position in bitcoin and ethereum options trading on Deribit, accounting for approximately 80% of the global options trading volume, with daily trading volume remaining above $2 billion.
Meanwhile, 80-90% of Deribit's customer base consists of institutional investors, with their professionalism and liquidity in the Bitcoin and Ethereum options market highly favored by institutions. Coinbase's compliance advantage, coupled with its already robust institutional ecosystem, makes it even more suitable. By using institutions as an entry point, it can face the squeeze from giants like Binance and OKX in the derivatives market.
Facing a similar dilemma is Kraken, which is attempting to replicate Binance Futures' model in non-U.S. markets. Since the derivatives market relies more on professional users, fee rates are relatively higher and stickiness is stronger, making it a significant source of revenue for exchanges. In the first half of 2025, Kraken completed the acquisition of TradeStation Crypto and a futures exchange, aiming to build a complete derivatives trading ecosystem to hedge the risk of declining spot transaction fee income.
With the surge of Memecoin in 2024, Binance, OKX, and various CEX platforms began massively listing small-market-cap, highly volatile tokens to activate active trading users. Due to the wealth effect and trading activity of Memecoins, Coinbase was also forced to join the battle, successively listing popular tokens from the Solana ecosystem such as BOOK OF MEME and Dogwifhat. Although these coins are controversial, they are frequently traded, with fee rates several times higher than mainstream coins, serving as a "blood-boosting" method for spot trading.
However, due to its status as a publicly traded company, this practice is a riskier endeavor for Coinbase. Even in the current crypto-friendly environment, the SEC is still investigating whether tokens like SOL, ADA, and SAND constitute securities.
In addition to the forced transformation strategies carried out by the aforementioned CEXs, they are also starting to lay out RWAs and the most talked-about stablecoin payment fields, such as the PYUSD launched through a collaboration between Coinbase and Paypal, Coinbase's support for the Euro stablecoin EURC by Circle that complies with EU MiCA regulatory requirements, or the USD1 launched through a collaboration between Binance and WIFL. In the increasingly crowded trading field, many CEXs have shifted their focus from just the trading market to the application field.
The golden age of transaction fees has quietly ended, and the second half of the crypto exchange platform game has silently begun.